| Law practices of any size can
benefit from a strategically developed Electronic
Marketing Plan from Internet For Lawyers which can
include: Performing an audit of
your existing web site to determine if it was designed to
generate new business and retain (and serve) existing
clients
Tuning-up
your existing site to increase its marketing capabilities
Creating
your new web site
Hand-registering
your site with over two dozen top search engines
Creating
topical e-mail newsletters to keep existing clients
current and to keep your name in front of them on a
regular basis or to pique the interest of potential
clients
Using
the Internet to create targeted marketing lists of
potential clients
Learning
about free technology resources that are available on the
Internet to help you compete against big firm technology
and marketing budgets.
- Contact
Internet For Lawyers at
- marketing
@netforlawyers.com
- or
- 310/559-2247
to arrange your free half-hour electronic
marketing consultation.
|
| Making
Your Web Site More Effective |
-
| Can
Potential Clients Find it? |
-
- Congratulations! By now you
have created your web site and gotten it on the
Internet. Your "cyber-office" is open
for business. What next?
-
- The most informative web
site in the world will do you no good if
potential clients cannot find it. Imagine opening
a new office in the center of a busy city and
putting no address or sign over the front door.
While you may get the occassional visitor
wandering in, it's unlikely that you will get
much traffic from people looking for your
specific expertise. There are a number of simple
(and some not-so-simple) steps you can take to
help potential clients find your web site.
-
| Search
Engines are Important |
- Recent studies suggest that
85% of Internet users find the web sites they're
looking for by using a Search Engine and entering
keywords related to the information they're
looking for.
- If you've ever used a search
engine, you know that a simple search might
return thousands (or hundreds of thousands) of
results, and you also know that nobody ever gets
past the first two or three pages of these
results before giving up. So being among the top
20 returned results is important.
- There are literally hundreds
of search engines available on the Internet. Some
of the more popular ones include:
If you
already have a web site, use one of these search
engines to see how your site ranks. Click on any
of the links above and enter some keywords
related to your practice into the search box.
- Next, try putting your name
(or your firm name) in quotation marks in the
search box (e.g. "John Smith").
- If you answered "No"
to any of these questions, contact Internet For
Lawyers to arrange an audit of your web site to
determine why and a web site tune-up to improve
your rankings.
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