It is possible to locate valuable information that most search engines ignore.

It may not be widely known that much of the Internet is "invisible" to the general-purpose search engines that most people use. In fact, as many as 550 billion posted pages are not found when a searcher enters key words. These pages are invisible because they have never been located and indexed (or "crawled" in Web parlance) by a search engine. To be visible to search engines, Web pages must contain text (i.e., words, not graphics), be coded in HTML (the formatting language used in most Web pages), and be submitted for indexing to a search engine.

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