American Bar Association's Formal Ethics Opinion 10-457 Covering Attorneys' Use of Web Sites to Market Their Practices

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Online, self-study CLE for California and Arizona Attorneys

INSTRUCTIONS: Read the American Bar Association's Formal Ethics Opinion 10-457 Covering Attorneys' Use of Web Sites to Market Their Practices and then answer the 16 questions below for one hour of self-study Legal Ethics MCLE credit.

CALIFORNIA: Internet For Lawyers certifies that this activity has been approved for MCLE credit by the State Bar of California in the amount of 1 hour of Legal Ethics self-study credit. Internet For Lawyers is a State Bar of California approved MCLE provider.

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State Bar of California or Arizona MCLE Certificates of Completion will be issued after the quiz materials on this page are completed and returned to Internet For Lawyers, along with your payment by check or credit card. Once received, Internet For Lawyers staff will verify your submission and issue those Certificates of Completion as appropriate.

ABA Formal Opinion 10-457

August 5, 2010

Lawyer Websites

Please read the Opinion before answering these questions.

NOTE: The ABA Opinion is a general discussion about ethical considerations concerning Web sites.

As early as 1996, many state bar associations began issuing formal (or advisory) ethics opinions on the ethical uses of Internet technology. Many of those opinions relating to Web sites and online communications apply the advertising rules that already exist for print advertising. In the late Summer of 2010, the American Bar Association issued its Formal Opinion 10-457 discussing ethical concerns for lawyers who maintain Web sites.

Your state’s ethics opinions and rules regarding websites may differ. Thus, you should review your state’s ethics opinions and rules regarding websites and not rely entirely on the ABA Opinion. (For example, California covers some similar issues in its Formal Opinion 2001-155.) If your state has not yet provided an Ethics Opinion on this topic, then this ABA Opinion, or some of the other state opinions cited in its footnotes may provide guidance to you in your related activities online.

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