Mark Rosch

Mark Rosch
Mark Rosch

As Vice President of Marketing for Internet For Lawyers (IFL), Rosch is the developer and manager of the Internet For Lawyers web site. He is the Editor of IFL’s newsletter, and writes and speaks about legal technology for firms and also on how to use the Internet for research and for marketing. Additionally, he is co-author of four current books: "The Cybersleuth's Guide to the Internet" (IFL Press, 2013), "Google Gmail and Calendar in One Hour for Lawyers" (ABA, 2013), "Find Info Like a Pro, Volume 1: Mining the Internet's Publicly Available Resources for Investigative Research" (ABA, 2010), "Find Info Like a Pro, Volume 2: Mining the Internet's Public Records for Investigative Research" (ABA, 2011), and "Google for Lawyers" (ABA, 2010). Previously, he co-authored two editions of "The Lawyer's Guide to Fact Finding on the Internet" (ABA, 2003 & 2006).

Previously, Rosch provided Electronic Marketing Consulting services to solo practitioners and law firms of all sizes that seek to create an online marketing effort or increase the effectiveness of their current efforts. Mr. Rosch has also helped law firms and legal consultants optimize their web sites to improve their Search Engine rankings. During his 20 years of marketing experience, Mark Rosch has developed, implemented and supervised the publicity, promotions and marketing campaigns for numerous and varied clients, from LLRX.com, the prestigious legal web site, to new media developers. Currently he provides web management consulting to the State Bar of California Law Practice Management & Technology section’s web site.

He has written on the subject of building and managing effective web sites for the Legal Marketing Association and Los Angeles Lawyer magazines. Mr. Rosch has also written about the application of computer technology in the law office for Law Office Computing, Los Angeles Lawyer and the Los Angeles Daily Journal among other publications. Rosch has presented at the Annual meetings of the ABA, the National Association of Bar Executives, the Association of Continuning Legal Education, the California State Bar and and in-house at various firms.

Previously, as Vice President, Public Relations for E! Entertainment Television Networks, he was responsible for developing and supervising all publicity strategy and its implementation for the E! Entertainment Television cable network, as well as the company’s newest network, Style.

Prior to E! Mr. Rosch was Vice President of the Weissman/Angellotti public relations firm, working on numerous projects, including all television specials, events and activities of the Academy of Television Arts & Sciences (including the Primetime Emmy Awards), network television specials, new media projects including the launch of the TV Academy's first website in 1995, as well as numerous feature films including "Like Water For Chocolate."

Mr. Rosch is a member of the Association of Continuing Legal Education (ACLEA) and the ABA, in addition to serving as a member of the Board of Directors of the Entertainment Publicists Professional Society. He has also served as a member of the Academy of Television Arts & Sciences' Public Relations steering committee, the Television Publicity Executives Committee and the American Film Institute.

He was graduated from Tulane University, in New Orleans, with a B.A. degree in Sociology. Mr. Rosch can be reached at mrosch@netforlawyers.com.

 

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